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Home/District 14 - Eunos, Geylang/ESTA RUBY

ESTA RUBY

District 14RCRFreeholdPropertyGuru

Project Details

Address
GUILLEMARD ROAD
Property Type
Apartment
Total Units
72
Est. TOP
2010
Developer
Eastwood Park Pte Ltd
Tenure
Freehold
Price by Bedroom (median, 3yr)
2-Bed
$1,700,000
2 txns
3-Bed
$2,020,000
9 txns
Median PSF (3yr)
$1775
11 transactions
Normalized PSF
$1,775
Raw $1,775 · Bala Freehold
vs new D14 launches
-11.9%
Both sides Bala-normalized

About this number

Normalized PSF uses Bala's Table - the Singapore Land Authority differential premium reference for valuing leasehold against freehold. Bala values a fresh 99-year lease at 96% of freehold; the curve drops non-linearly, reaching ~75% at 50 years remaining and ~60% at 30 years.

Below 40 years remaining we stop normalizing because the curve diverges from market reality once CPF withdrawal restrictions and bank LTV cliffs dominate.

A separate 5% adjustment applies to projects whose lease commenced before 2023, reflecting the older strata-area measurement convention (which counted air-con ledges and bay windows).

Source: Singapore Land Authority differential premium reference (Bala's Table).

PSF Trend

Transaction prices per square foot

More projects in District 14 - Eunos, Geylang ->

Investment Signals

Kong Hwa School (668m)T3Tanjong Katong Primary (1.2km)T3Maha Bodhi School (1.8km)T3High supply: 3,151 units within 2kmPaya Lebar MRT (402m)Dakota MRT (777m)
Last 3 years
  • ESTA RUBYRCR
    Dec 2025 · D14 · 3-Bed · 1,130 sqft · fl 16-20
    $2,188,000
    $1,936 psf
    $1,936 norm
    Resale
  • ESTA RUBYRCR
    Oct 2025 · D14 · 3-Bed · 1,130 sqft · fl 11-15
    $2,038,000
    $1,803 psf
    $1,803 norm
    Resale
  • ESTA RUBYRCR
    May 2025 · D14 · 2-Bed · 958 sqft · fl 16-20
    $1,700,000
    $1,775 psf
    $1,775 norm
    Resale
  • ESTA RUBYRCR
    Apr 2025 · D14 · 3-Bed · 1,130 sqft · fl 11-15
    $2,050,000
    $1,814 psf
    $1,814 norm
    Resale
  • ESTA RUBYRCR
    Dec 2024 · D14 · 3-Bed · 1,130 sqft · fl 16-20
    $2,050,000
    $1,814 psf
    $1,814 norm
    Resale
  • ESTA RUBYRCR
    Nov 2024 · D14 · 3-Bed · 1,130 sqft · fl 16-20
    $2,020,000
    $1,787 psf
    $1,787 norm
    Resale
  • ESTA RUBYRCR
    Nov 2024 · D14 · 2-Bed · 958 sqft · fl 16-20
    $1,672,000
    $1,745 psf
    $1,745 norm
    Resale
  • ESTA RUBYRCR
    May 2024 · D14 · 3-Bed · 1,130 sqft · fl 11-15
    $1,915,000
    $1,694 psf
    $1,694 norm
    Resale
  • ESTA RUBYRCR
    Apr 2024 · D14 · 3-Bed · 1,130 sqft · fl 16-20
    $1,930,000
    $1,708 psf
    $1,708 norm
    Resale
  • ESTA RUBYRCR
    Apr 2024 · D14 · 3-Bed · 1,130 sqft · fl 16-20
    $2,000,000
    $1,770 psf
    $1,770 norm
    Resale
  • ESTA RUBYRCR
    Sep 2023 · D14 · 3-Bed · 1,130 sqft · fl 01-05
    $1,700,000
    $1,504 psf
    $1,504 norm
    Resale
ProjectDistRegionBedFloorAreaPricePSF99yr NormDateType
ESTA RUBY14RCR316-201,130$2,188,000$1,936$1,936Dec 2025Resale
ESTA RUBY14RCR311-151,130$2,038,000$1,803$1,803Oct 2025Resale
ESTA RUBY14RCR216-20958$1,700,000$1,775$1,775May 2025Resale
ESTA RUBY14RCR311-151,130$2,050,000$1,814$1,814Apr 2025Resale
ESTA RUBY14RCR316-201,130$2,050,000$1,814$1,814Dec 2024Resale
ESTA RUBY14RCR316-201,130$2,020,000$1,787$1,787Nov 2024Resale
ESTA RUBY14RCR216-20958$1,672,000$1,745$1,745Nov 2024Resale
ESTA RUBY14RCR311-151,130$1,915,000$1,694$1,694May 2024Resale
ESTA RUBY14RCR316-201,130$1,930,000$1,708$1,708Apr 2024Resale
ESTA RUBY14RCR316-201,130$2,000,000$1,770$1,770Apr 2024Resale
ESTA RUBY14RCR301-051,130$1,700,000$1,504$1,504Sep 2023Resale

Normalized via Bala's Table (SLA differential premium curve). Fresh 99yr lease ≈ 96% of freehold; below 40yr we don't normalize.