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URA • data.gov.sg
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Home/District 19 - Punggol, Sengkang/THE FLORIDA

THE FLORIDA

District 19OCR99 yrs lease commencing from 1997PropertyGuru

Project Details

Address
HOUGANG AVENUE 7
Property Type
Executive Condominium
Total Units
496
Est. TOP
2000
Developer
City Developments Limited
Tenure
99 yrs lease commencing from 1997
Price by Bedroom (median, 3yr)
3-Bed
$1,380,000
59 txns
Median PSF (3yr)
$1051
59 transactions
Priced vs comparable
-1.8%
vs the median of 142 comparable EC leasehold (60 to 74 yrs left) resale sales in D19 over the last 3 years

About this number

"Priced vs comparable" compares a sale's PSF to the median of genuinely like-for-like recent resale transactions: the same district, the same property class (private or executive condominium), the same tenure band (freehold, or leasehold grouped by remaining years), and the same bedroom count, over the last three years. New launches are excluded from the benchmark, so a brand-new project has no signal until it builds a resale history.

A negative figure means the unit transacted below comparable resale, a positive figure above. The gap can reflect location within the district, unit size, floor, facing, freshness, or condition, so read it as relative pricing rather than a verdict on value.

Benchmarks appear only where at least five comparable resale sales exist, and not where a project's pricing sits outside the comparable range (for example ultra-prime freehold in a mixed district). Source: URA caveat data.

Investment Signals

Holy Innocents' Primary (1.1km)T2No incoming supply within 2kmNo MRT within 1km

PSF Trend

Transaction prices per square foot

More projects in District 19 - Punggol, Sengkang ->
Last 3 years
  • THE FLORIDAOCR
    Jul 2026 · D19 · 3-Bed · 1,389 sqft · fl 01-05
    $1,530,000
    $1,102 psf
    +3% vs cble
    Resale
  • THE FLORIDAOCR
    May 2026 · D19 · 3-Bed · 1,227 sqft · fl 06-10
    $1,340,000
    $1,092 psf
    +2% vs cble
    Resale
  • THE FLORIDAOCR
    Mar 2026 · D19 · 3-Bed · 1,227 sqft · fl 01-05
    $1,400,000
    $1,141 psf
    +7% vs cble
    Resale
  • THE FLORIDAOCR
    Mar 2026 · D19 · 3-Bed · 1,324 sqft · fl 11-15
    $1,600,000
    $1,208 psf
    +13% vs cble
    Resale
  • THE FLORIDAOCR
    Dec 2025 · D19 · 3-Bed · 1,389 sqft · fl 06-10
    $1,600,000
    $1,152 psf
    +8% vs cble
    Resale
  • THE FLORIDAOCR
    Nov 2025 · D19 · 3-Bed · 1,442 sqft · fl 01-05
    $1,580,000
    $1,095 psf
    +2% vs cble
    Resale
  • THE FLORIDAOCR
    Nov 2025 · D19 · 3-Bed · 1,313 sqft · fl 11-15
    $1,520,000
    $1,157 psf
    +8% vs cble
    Resale
  • THE FLORIDAOCR
    Nov 2025 · D19 · 3-Bed · 1,389 sqft · fl 01-05
    $1,540,000
    $1,109 psf
    +4% vs cble
    Resale
  • THE FLORIDAOCR
    Sep 2025 · D19 · 3-Bed · 1,281 sqft · fl 11-15
    $1,415,888
    $1,105 psf
    +3% vs cble
    Resale
  • THE FLORIDAOCR
    Aug 2025 · D19 · 3-Bed · 1,507 sqft · fl 01-05
    $1,630,000
    $1,082 psf
    +1% vs cble
    Resale
  • THE FLORIDAOCR
    Aug 2025 · D19 · 3-Bed · 1,389 sqft · fl 01-05
    $1,700,000
    $1,224 psf
    +14% vs cble
    Resale
  • THE FLORIDAOCR
    Jul 2025 · D19 · 3-Bed · 1,227 sqft · fl 06-10
    $1,353,000
    $1,103 psf
    +3% vs cble
    Resale
  • THE FLORIDAOCR
    Jun 2025 · D19 · 3-Bed · 1,389 sqft · fl 06-10
    $1,520,000
    $1,095 psf
    +2% vs cble
    Resale
  • THE FLORIDAOCR
    May 2025 · D19 · 3-Bed · 1,292 sqft · fl 01-05
    $1,360,000
    $1,053 psf
    -2% vs cble
    Resale
  • THE FLORIDAOCR
    May 2025 · D19 · 3-Bed · 1,798 sqft · fl 01-05
    $1,820,000
    $1,012 psf
    -5% vs cble
    Resale
  • THE FLORIDAOCR
    May 2025 · D19 · 3-Bed · 1,313 sqft · fl 06-10
    $1,380,000
    $1,051 psf
    -2% vs cble
    Resale
  • THE FLORIDAOCR
    Apr 2025 · D19 · 3-Bed · 1,292 sqft · fl 11-15
    $1,400,000
    $1,084 psf
    +1% vs cble
    Resale
  • THE FLORIDAOCR
    Apr 2025 · D19 · 3-Bed · 1,292 sqft · fl 01-05
    $1,310,000
    $1,014 psf
    -5% vs cble
    Resale
  • THE FLORIDAOCR
    Apr 2025 · D19 · 3-Bed · 1,302 sqft · fl 06-10
    $1,380,000
    $1,060 psf
    -1% vs cble
    Resale
  • THE FLORIDAOCR
    Apr 2025 · D19 · 3-Bed · 1,302 sqft · fl 01-05
    $1,370,000
    $1,052 psf
    -2% vs cble
    Resale
ProjectDistRegionBedFloorAreaPricePSFvs cbleDateType
THE FLORIDA19OCR301-051,389$1,530,000$1,102+3%Jul 2026Resale
THE FLORIDA19OCR306-101,227$1,340,000$1,092+2%May 2026Resale
THE FLORIDA19OCR301-051,227$1,400,000$1,141+7%Mar 2026Resale
THE FLORIDA19OCR311-151,324$1,600,000$1,208+13%Mar 2026Resale
THE FLORIDA19OCR306-101,389$1,600,000$1,152+8%Dec 2025Resale
THE FLORIDA19OCR301-051,442$1,580,000$1,095+2%Nov 2025Resale
THE FLORIDA19OCR311-151,313$1,520,000$1,157+8%Nov 2025Resale
THE FLORIDA19OCR301-051,389$1,540,000$1,109+4%Nov 2025Resale
THE FLORIDA19OCR311-151,281$1,415,888$1,105+3%Sep 2025Resale
THE FLORIDA19OCR301-051,507$1,630,000$1,082+1%Aug 2025Resale
THE FLORIDA19OCR301-051,389$1,700,000$1,224+14%Aug 2025Resale
THE FLORIDA19OCR306-101,227$1,353,000$1,103+3%Jul 2025Resale
THE FLORIDA19OCR306-101,389$1,520,000$1,095+2%Jun 2025Resale
THE FLORIDA19OCR301-051,292$1,360,000$1,053-2%May 2025Resale
THE FLORIDA19OCR301-051,798$1,820,000$1,012-5%May 2025Resale
THE FLORIDA19OCR306-101,313$1,380,000$1,051-2%May 2025Resale
THE FLORIDA19OCR311-151,292$1,400,000$1,084+1%Apr 2025Resale
THE FLORIDA19OCR301-051,292$1,310,000$1,014-5%Apr 2025Resale
THE FLORIDA19OCR306-101,302$1,380,000$1,060-1%Apr 2025Resale
THE FLORIDA19OCR301-051,302$1,370,000$1,052-2%Apr 2025Resale

"vs comparable" compares each unit's PSF to the median of recent resale sales (last 3 years) in the same district, tenure band, property class, and bedroom count. It is relative pricing, not value: location within the district, unit size, floor and condition all feed it.

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